SolStack

Social / the one that does the posting

Shot at sunset.
Posted by closing.

You filmed thirty seconds of the terrace with the sun going down. That is the whole job. You should not then spend an hour at the bar re-cutting it for five different apps that all want a different shape.

One video Ready to post
0:30

Sunset from the terrace, Thursday

shot on a phone · 4K · vertical

goes to
  • Facebook square + caption Posted
  • Instagram vertical, as a Reel Posted
  • YouTube vertical, as a Short Posted
  • X trimmed to the limit Posted
  • Bluesky trimmed to the limit Posted
  • Threads square + caption Posted
  • Your own website the news page nobody else updates In development

Each one cut to the shape it wants, captioned, and posted. You did not open a single one of them.

Shoot once, cut and posted to every platform, plus the one page nobody can throttle: your own.

Rented reach, and owned reach

Your page is the only one
nobody can throttle.

Facebook decides who sees your post. It decides again tomorrow, differently, and it does not tell you why. Your own website shows what you put on it, to everyone who looks, for as long as you leave it there; and search engines read it.

Social · one video, six cuts

You drop one video in. It comes out cut to the shape each platform wants, captioned, and queued. You approve it once and it posts itself, so the sunset you filmed is live before you have finished closing the till.

The social platforms

  • Rented. The reach is theirs to give and take.
  • An algorithm decides who sees it.
  • Gone from the feed in a day.
  • Worth nothing to your search ranking.
  • You still need to be there. So we post there.

Your own site

  • Owned. Nobody stands between you and the reader.
  • Everyone who visits sees it.
  • It stays until you take it down.
  • It feeds your search ranking.
  • Almost nobody bothers. That is the opportunity.

Posting to your own website is being built. Everything above it, the platforms, the cutting, the scheduling, works today.

In development

We will not pretend a feature exists before it does. When you can post to your own website, this page will say so without the dashed border.